nnw studio

Client: Bloom Dental Studio London

Industry: Dental Clinic

Project Duration: 4 weeks

Completed: April 2026

Category: Leaflet Design

▽ Project Overview

We were commissioned by Bloom Dental Studio, a dental clinic that opened in London in spring 2026, to design a bilingual promotional leaflet.
Alongside the clinic’s website, we created both Japanese and English versions of the leaflet, establishing a consistent visual identity across digital and printed materials.
The design was developed to communicate the clinic’s services clearly while creating a warm, welcoming and professional impression for both Japanese and English-speaking patients.

▽ The Challenge

As a newly opened dental clinic, it was important to introduce Bloom Dental Studio and its services in a way that would feel clear and approachable to first-time patients while maintaining the professionalism and trust expected of a healthcare provider.
With Japanese dentists providing care at the clinic, the leaflet also needed to communicate naturally with both Japanese and English-speaking audiences. This required careful consideration of the differences in language, text length and layout between the two versions.

▽ Our Approach

To create a cohesive brand experience, we developed the leaflet alongside the website and carried the same visual language across both digital and printed materials.
Soft, Scandinavian-inspired illustrations were incorporated throughout the design to create a calm and friendly atmosphere, while maintaining the clean and professional appearance appropriate for a dental clinic.
Separate Japanese and English versions were created, allowing information to be presented clearly and naturally for each audience. This approach enables the clinic to communicate effectively with both Japanese residents in London and local English-speaking patients.

▽ Design Highlights

The clinic’s brand colours, illustration style and overall visual direction were carried across from the website to the leaflet, creating a consistent and recognisable brand identity.
A soft and understated colour palette was chosen to convey a sense of calm and reassurance, while the layout was carefully structured to make treatment information and essential clinic details easy to understand.
Particular attention was given to balancing visual warmth with clarity and professionalism, resulting in a leaflet that feels approachable while retaining the sense of trust and reliability expected from a dental clinic.

▽ Services Provided

• Leaflet Design
• Japanese & English Design
• Bilingual / Multilingual Design
• Brand Design
• Print-Ready Artwork

▽ Gallery