nnw studio

Client: Shonan International Co., Ltd.

Industry: Import and Wholesale of Party Goods & Lifestyle Products

Project Duration: 6 weeks

Completed: August 2025

Category: Product Catalogue Design

▽ Project Overview

We were once again commissioned by Shonan International to design Little Fellows Vol.24, their latest product catalogue featuring a charming collection of lifestyle and children’s products.
Building on the visual identity established in the previous volume, we created a warm and inviting catalogue inspired by forest animals and the beauty of nature. The aim was not only to present each product clearly, but also to create an enjoyable browsing experience that reflects the gentle character of the Little Fellows collection.

▽ The Challenge

As the catalogue features a wide variety of products from different brands, it was important to present each item clearly while maintaining a consistent visual identity throughout the publication.
Another key consideration was preserving a sense of continuity with the previous volume while giving Vol.24 its own distinctive character. The design needed to feel familiar as part of the Little Fellows series, yet fresh enough to create a new impression.

▽ Our Approach

The overall design builds upon the soft and natural atmosphere of the previous catalogue, with careful attention given to colour, typography, imagery and page composition.
For the cover, we incorporated elements inspired by forest animals and the brightness of the natural world, creating a welcoming introduction to the catalogue.
Throughout the interior pages, layouts were carefully adapted to suit different products and brands while maintaining a cohesive visual rhythm across the catalogue.

▽ Design Highlights

A soft, nature-inspired colour palette and playful visual elements were used to create a warm and approachable aesthetic.
Rather than applying the same layout throughout, we varied the composition of individual pages to complement the products being featured. Careful use of spacing, imagery and typography helps each product stand out while ensuring that the catalogue remains easy and enjoyable to browse.
Across the publication, we aimed to create a gentle, natural atmosphere that gives readers a sense of warmth and discovery with every turn of the page.

▽ Services Provided

• Catalogue Design
• Editorial Layout Design
• Product Catalogue Design
• DTP Design
• Print-Ready Artwork

▽ Gallery